The most effective language should always be simple, but never plain. Good communication can help to make complex ideas straightforward and, if you get the tone and content right, you can really drive engagement with your audience or customer, which in turn, drives your business.
I can originate copy for all sorts of comms channels and platforms. As a freelance magazine writer, I’m good at researching a subject and finding interesting angles and approaches to make your message really stand out.
If I’m writing for the web, I make sure everything I produce contains SEO terms, to make sure the copy is working as hard as possible for your brand or organisation.